Chipotle launches Snapchat Lens to inspire fans to stick to their New Year’s health resolutions.
Aside from serving great food made from fresh ingredients, restaurant chain Chipotle Mexican Grill strives to promote health and wellness by making healthy food more accessible and creating engaging experiences. This January, it kicks off the year with a Chipotle AR experience that motivates fans to keep their New Year’s health resolutions.
Chipotle AR Experience: No Quitting on Quitter’s Day
Chipotle fans are no quitters. And Chipotle is all set to prove this as it launches its new Snapchat Lens this Friday, January 13. The first Friday the 13th of this year also happens to be Quitter’s Day, the day when people are most likely to give up on their New Year’s resolutions. For Chipotle, this is the perfect day to give fans the drive to push forward and not quit their journey to good health.
“We’re making New Year’s resolutions fun by gamifying the experience and offering balanced meals made with real ingredients that you feel good eating,” said Chipotle CMO, Chris Brandt, in a press release shared with ARPost.
To help motivate people to keep their health resolutions this year, the Chipotle AR experience will encourage fans to move and meditate using AR Lens. Chipotle-inspired exercises and meditation prompts will guide users as they move their bodies and calm their minds for holistic well-being.
Moreover, 100,000 participants who complete the prompts will be rewarded with promo codes (10,000 codes will be awarded per day from January 13 through January 23, 2023) for free guacamole—an irresistible healthy treat that tastes great with almost everything.
New Lifestyle Bowls Inspired by New Wellness Trends
Aside from the Chipotle AR experience, the company is also launching a new Lifestyle Bowl menu to further inspire consumers to maintain their healthy resolutions. Lifestyle Bowls are digital exclusive menu items available in the United States and in Canada.
The new lineup of bowls is inspired by wellness trends popular among the Gen Z and Millennial crowd. It features seven new Lifestyle Bowls that reflect the individualized, holistic interpretations of wellness of the younger generations.
The 2023 Lifestyle Bowl menu includes the Wholesome Bowl, Grain Freedom Bowl, Plant-Powered Bowl, Full Veggie Bowl, Go Half Veggie Bowl, High Protein Bowl, and Balanced Macros Bowl. The new Lifestyle Bowls were designed to make healthy habits easy to sustain and incorporate into daily routines.
Chipotle AR Experiences to Live Your Best Lifestyle
With its new wellness-inspired AR experience, Chipotle has positioned itself as the first restaurant brand to create a Snapchat Lens that promotes fitness and health.
As it strives to meet the needs and demands of modern consumers, the global food giant is likely to create more Chipotle AR experiences that encourage consumers to maintain healthy habits. By leveraging immersive technologies to enhance customer experiences, Chipotle helps fans live their best lifestyle.
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